Ongoing project for a new engineering surveying consultancy firm.
I've taken the 'G Crosshair' device and will use that as the main route to develop the look of the wider brand by deconstructing it and using the resulting lines as background patterns on collateral, vehicle signage, website etc.. to add texture and interest and to tie it all together. This helps keep things stay clean and simple while adding subtle detail to the work and is reminiscent of architectural/engineering/technical plans and drawings.
So far this is early days but we have started to establish where we want to take the brand. Keeping it very black, white and gray with the possibility of adding a secondary palette of accent colours. We've chosen Gravesend Sans as the primary font for it's simple flexibility, sharp lines and geometric nature.
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